When you look at the camera, you are performing. You know it. I know it. And the image will know it too - there's a particular quality to a face that's addressing a lens, and it is not the quality I'm after.
Well, as an artist I get to make a lot of caveats. Unless you are looking directly into my camera's soul. You're looking past it, you're giving me the intense stare that you would give your best friend from across a room... I'm good with my camera getting that type of attention.
But if you're going to do that - I want you to give me goosebumps with how you do it: look into my camera like it knows you in the most intimate ways... and the final image will feel like it too.
But otherwise...
I'm going to ask you, repeatedly, to look at each other (scratch that, engage with one another) instead of me.
This feels counterintuitive. Every school picture, every wedding photo, every holiday card image you've ever been in has been about making eye contact with the camera. You have been trained, thoroughly, over decades, to look at the lens when a camera is present.
We're unlearning that today.
When I say walk toward that tree, I don't need you to think about where I am. When I say tell each other something you haven't said today, I need you to actually look at each other while you do it. When your kid takes off running, don't look back at me... chase them.
Okay, actually, yeah you can look back, take peeks, steal glances, flirt a bit with the camera. But its not the focus of our intent.
The camera will find you. That's my part. Your part is to stay inside the moment with your people.